Leading the visual and UX design projects for a incredibly popular parental control app worldwide across iOS, Android and webapp.

My main projects/responsibilities at Screen Time were:

  1. Improving the main interface over 2 projects, incorporating photo’s uploading by users, intuitive touch interactions and improving the clarity of the UI for main functions.
  2. Improving the on-boarding process from end-to-end encompassing several complex routes.
  3. Reworking and repositioning a key app function.
  4. Improving the app iteratively base on observation, bugs and user feedback and testing.
  5. Supporting all marking, email, web, motion graphics and search visual needs.
  6. Leading user testing and usability research and implementation.
  7. Key point of contact for overseas and in-house development work from product management and ticket writing perspective.


All projects were approached from a ‘lean UX’ angle given the resources of a start-up business.

User-testing and usability research featured heavily throughout all projects and included various methods of information gathering from guerilla research with local parent groups to customer surveys to standardised remote user-testing to Heuristic evaluation.

During my time at Screen Time I helped improve quality of impressions, customer opinion on UI and conversion through my various projects.

The software used in this role includes: the full Adobe Creative suite, Invision, Remote Usertesting, Marvel, Wireframe.io, Basecamp, Trello, Front-end coding in Intellij and Sublime text 2.

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